PSIQUIS OVERVIEW
"The stage will be used as a space of exploration, with the use of lights, sounds and other elements of surprise, we will create what we call a light dramaturgy."
ABOUT: Watts + Lumen presents a totally innovative and fresh alternative by telling a story using lighting and sound, without the presence/intervention of actors. In Psiquis, each person is their own director by having the opportunity to perceive within themselves subjects with various interpretations.
Psiquis tells the story of a character and their condition of Generalised Anxiety Disorder.
Through the means of theatrical lighting and sound effects, we created an atmosphere that provokes empathy with this character, leading the viewer/audience to live and feel strong emotions. This project is supported by the Center for Treatment of Fear and Anxiety in the Medical Sciences Campus of the University of Puerto Rico.
“Psiquis challenges the intellectual and interpretative capacity of the public/audience. By its nature it has become an extraordinary resource for artists, creative people, medical students, health professionals, as well as the general public,” said Israel Franco-Müller, University of Puerto Rico drama professor.
Watts + Lumen opened in the University of Puerto Rico theater. Due to the success, they extended from 3 functions to 9 on that weekend. It was recently presented at the Sala Experimental Carlos Marichal del Centro de Bellas Artes de Santurce during March 24, 2017.
In just 1 month:
Over 38K in Facebook Reached/Impressions
54% Response rate of people who were Interested + Going to the event
Earned media (+6 sources): El Nuevo Día (Largest Newspaper in Puerto Rico), Metro (Newspaper), 90Grados (Magazine), Jangeando en El wiken (Radio), Canal 6 (TV) as well as, bloggers (Con Sabor a Coco, Dimelo Mio, etc.)
We plan to bring Watts + Lumen to internationals waters interested in our innovative concept, such as New York; Santiago, Chile; and Madrid and Murcia, Spain.
The BRAINS behind the campaign:
ARTIST DIRECTOR + DESIGNER: Israel Franco-Müller
DESIGNERS: Brendalee Morales, Cheryl Robles, Melany López, Nilda Pilar López
SOUND ENGINEER: Emil Marcano