THE ASK: Develop a Digital/Mobile campaign that includes any media that is connected to a user or gives the user the ability to interact through technology.

CHALLENGE

Over 70 million deaf people don’t have their first language (sign Language) recognized as an official language. How do you get society to hear the needs of the deaf?  

Insight

By denying sign language; the world fails to acknowledge the deaf culture/community as part of society.

Strategy

Breaking the silence for the Deaf community by signing for Sign Language.